bloggersndollars.com

With the sagging economy making consumers shy away from gadgets, this could well be a blessing for Amazon.com. Popular talk-show host Oprah Winfrey on Friday endorsed Amazon.com’s Kindle, a blessing that will likely give the e-book reader a big boost against its major rival the Sony Reader.

Oprah has revealed that the Amazon Kindle is her favorite new gadget. Earlier speculation that the celebrity would give the nod to the device was sparked by a 24-second video ad on the Amazon home page. The ad said Winfrey would discuss on her show a gadget that was “life-changing for me” and “the wave of the future.” The ad ran directly above a promotion for the Kindle.

On her show, Winfrey, who was joined by Amazon founder and chief executive Jeff Bezos, said that although the Kindle was pricy at $359, she looked at as an environmentally friendly investment. “I know it’s expensive in these times, but it’s not frivolous because it will pay for itself,” she said, according to her Web site. “The books are much cheaper, and you’re saving paper.” All books are $9.99 or less on Amazon.

It would be interesting to see how Oprah’s endorsement of the Amazon Kindle will affect its sales.

This entry was posted on Saturday, October 25th, 2008 at 1:56 am and is filed under news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.